Positive Social Norms

Under Your Influence

Healthy Selfie

Positive social norms is an environmental prevention strategy. It involves the use of marketing to effect the perceptions, ideas, and beliefs strongly held by a community

Healthy Selfie is implemented largely by our Youth Action Team, CCAT, primarily at Camden County High School (consisting of 2,500 students). Our Healthy Selfie photo is brought out to several school-based events and youth are encouraged to post selfies of themselves engaging in positive activities to our facebook and instagram pages.

Positive Social Norms

Healthy Selfie

Under Your Influence

Under Your Influence is the adult campaign. It has emphasis on the “your” because it aims to encourage parents to talk to their kids about the risk of under age drinking. In previous years we installed billboards at high traffic areas within the community; and Vista, our local outdoor advertising company, estimates that signs placed in these areas are seen by more than 34,000 people every day.